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Why Trust Is the Key to Better Customer Communication

By on April 11, 2015

 

http://experts.allbusiness.com/guest_posts/trust-key-better-customer-communication/If you plan on becoming a top level coach, then you will need to learn how to trust.  Trusting players, coaches and parents is mandatory if you want to enjoy a successful career coaching.  Knowing who to trust is another story, but don’t let one bad decision (or experience) make you lose faith in trusting anyone again.

Stop listening to your customer (yes, listening is part of communication) and youll say goodbye to any chance of disrupting the market by offering an innovative new solution. Building strong customer relationships means listening to needs, finding opportunities for new recommendations, monitoring satisfaction, resolving issues. Without clear and positive communication, the relationship will founder; you can count on it.

Many businesses think theyre communicating well with their customers — even when they’re not. So how can companies bridge the communication gap?

And then there’s customer-centricity – or as most of us have always called it, giving customers what they want. That’s about communication, too. Building strong customer relationships means listening to needs, finding opportunities for new recommendations, monitoring satisfaction, resolving issues. Without clear and positive communication, the relationship will founder; you can count on it.

See, these are cynical times we’re living in. Many customers are jaded, wary of disingenuous vendors who never deliver quite what they promise. That means that whether you’re serving an internal client in your company or building credibility with a new customer across the country, your communication must dissolve skepticism and inspire trust. See more…

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